Chinese Action-Adventure Film ‘The Rescue’ Hits Big Screen in U.S.
Chinese action-adventure film “The Rescue” has hit big screen in a limited theatrical release in the United States on Friday. The film in Mandarin is being released by CMC Pictures with Chinese and English subtitles in selected theaters in Atlanta, Houston, Las Vegas, Miami, Phoenix and a few other major cities across the United States. Helmed by Dante Lam, Hong Kong’s highest grossing director, and starring Eddie Peng, Wang Yanlin and Xin Zhilei, among others, the film chronicles a Chinese rescue team’s death-defying mission to save survivors of a fiery offshore catastrophe. Read more China.org
The 3 Essential Luxury Strategies For 2021
12 to 15 percent of the luxury purchases are already being made by Gen Zers in China. And, by 2030, Gen Z will account for the majority of luxury purchases — not only in China but all over the world. Gen Zers view luxury brands much differently than previous generations by expecting them to have a purpose and a political position, which is fundamentally opposed to traditional corporate branding strategies that avoid polarizing stances at all costs. For past generations, traditional brand equity models were sufficient for success. But Gen Zers expect compelling, insight-driven, authentic, distinctive, and relevant stories from brands. Read more Jing Daily
