Brand Film Pick: BMW’s Marriage Story
Last year, BMW produced one of the most-watched brand films for the Lunar New Year. “Bayier’s Spring Festival” (巴依尔的春节), directed by Ning Hao, a touching and nostalgia-filled play on the automaker’s change of its Chinese name in the 1990s. Taking a different approach this year, BMW opted to focus its major film production efforts on an adjacent holiday, Valentine’s Day, “The Wedding” (婚礼) tells a millennial love story as imagined by Xin Shuang, whose directorial debut, the edgy suspense series “The Bad Kids” (隐秘的角落), was arguably the biggest hit drama of 2020. Read more Content Commerce Insider
Booming Chinese Film Market is Still Vulnerable
By Sunday night, Chen Sicheng’s “Detective Chinatown 3″had grossed 4.32 billion yuan ($668.56 million) since its Spring Festival release. While its rival, comedy actress Jia Ling’s tear-jerker directorial debut “Hi, Mom” took haul of 4.82 billion yuan. Yet, Chinese filmmakers are still worried about the future despite two phenomenal tentpole films soared into the top five ranks of all time on the box office chart. As director Chen stated, “China’s film industry is still too elementary, and it does not match our overall economic status.” Read more China.org
