Action Thriller ‘Caught in Time’ Hits 500 Million Yuan Benchmark, Climbing China’s 2020 Box Office Chart
Action crime thriller “Caught in Time” continues to climb up on China’s 2020 box office chart, with its total revenue now surpassing 500 million yuan (76 million U.S. dollars) and beating out three other films in the past two days. The action film follows a detective’s story as he tracks down a gang of criminals 10 years after they initially evaded arrest. With total ticket sales hitting 512 million yuan benchmark by Friday morning, “Caught in Time” currently ranks sixth on the China’s box office yearly chart, according to data compiled by the China Movie Data Information Network. Read more China.org
Why Cultural Content is Key to the Future of Short Form Engagement
From From graffiti artists and iPad illustrators to calligraphy masters and traditional woodworkers, the pandemic has pushed a wave of creators onto Douyin. Creators are shooting step-by-step videos, and talking informally about artist practices to reach new audiences and sell goods. Chinese cultural institutions are following suit with many offering virtual tours and livestreams on Douyin. With more than 600 million daily active users, Douyin is close to saturating the Chinese market, and is branding itself as the mainstream’s foremost creative and education platform. In 2019, Douyin platformed 543 billion culture-related plays, and is encouraging this vertical to maintain audiences and increase on-app user time. Read more Jing Daily
