A Lineup of Upcoming Films Expected to Rescue the Sluggish Market
The Chinese film market has been experiencing a month-long lukewarm box office performance due to the shortage of appealing blockbusters—partly caused by the suspension of shooting during COVID-19 quarantine months. According to the Beacon Data, the country has only grossed 880 million yuan (USD 133.7 million) in November so far, while the haul for same month in 2019 was 3.6 billion yuan. Despite the challenging, the domestic movie market is gearing up for a few big productions’ new releases this weekend. Will these films successfully warm up the market? Read more yiqipaidianying
Has China’s Anti-Consumerism Movement Hurt This Year’s Singles Day Sales?
Amid a slumping economy, both Alibaba and JD.com doubled down on promotions for this year’s Singles’ Day shopping festival by extending the sales window to 11 days. However, state media outlets, including Renmin Daily and Xinhua News Agency, have backed an anti-consumerism sentiment that has been growing in China. Instead of worrying about this trend, brands might want to worry more about “festival fatigue” due to the never-ending stream of e-commerce festivals. Read more Jing Daily
