Zhang continues, addressing Li Kun: “So if the price of your bag is actually really reasonable, why would I bother spending so much money on a bag from a foreign luxury brand, only to still have people think that I might have bought a fake? In that case, I would be better just buying a bag with some character, like this one.”
If viewers care to take Zhang’s comments to heart, they can visit Fashion Master’s exclusive online store on JD.com’s e-commerce platform to shop the collections themselves. “It’s incredibly exciting to introduce outstanding up-and-coming Chinese designers to a huge audience through this show,” Ding told Jing Daily. “A number of hot, young designers have used it as a launchpad to open their own flagship stores on JD, including Away Lee, Ruby Fang and Chen Xing.”
JD is only one of China’s major e-commerce platforms that are bringing China’s emerging fashion talent to the masses in order to diversify their product offerings and offer a unique asset to global markets in the future. Both JD and Alibaba’s Tmall were present at Shanghai Fashion Week, in addition to high-luxury online shopping platform Secoo, which debuted an e-commerce channel for 100 indie local designers at the event.
Waldo says he thinks that the show might actually pose an opportunity for luxury brands as well—he, himself, is counting on his episode to give his own premium independent brand a little boost.