Releasing short films for the Spring Festival is a tried and tested way for brands to connect with Chinese consumers in celebrating the country’s biggest holiday, and this year’s relatively long lead-up to the Lunar New Year, which began on February 12, gave rise to a flurry of notable creative efforts in the genre. Read More
China’s box office roars back to full speed. Even with theater capacity limited to reduce the spread of illness, the first days of the Year of the Ox saw some record-breaking box-office performances. Read More
Netflix has picked up international rights to mainland Chinese animated feature "New Gods: Nezha Reborn," which will be the platform's third high profile commercial title in the past couple of months. Read More
With China’s box office takings expected to return to near pre-pandemic highs in 2021, the world’s largest movie market is becoming more attractive, while also more tricky, for Hollywood studios. Read More
Two Chinese romance drama films, "Love You Forever," and "Wild Grass," are joining "Little Women," a new cinematic adaptation of American classic novel of the same name, for release on the Qixi Festival, which falls on this Tuesday. Read More
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