Amid the whiplash-inducing news surrounding TikTok’s future in the United States, which has left even the company itself struggling to understand its future status, the Bytedance-owned app continues to move forward with monetization efforts in international markets (with the obvious exception of India) as it gains popularity among the increasingly lucrative Gen Z demographic. Read More
TikTok’s U.K. branch has invited local lawmakers to review its algorithm and how it moderates content in an attempt to earn the trust of British policymakers who believe Beijing exerts influence on the short video app’s content moderation process, according to a report by CNBC. Read More
In recent years, China’s big e-commerce players have partnered with major satellite networks to produce gala shows that promote major sales events such as Singles’ Day and the 618 Shopping Festival, and now, we are seeing more of these splashy programs being developed to heighten the buzz around competing platforms and boost sales through entertainment content. Read More
Despite losing India, a market that contributed a large part of its global downloads, and uncertainties over its fate in the U.S., ByteDance-owned short video app TikTok was still the world’s most downloaded and highest-earning non-game app in September. Read More
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