Content-driven e-commerce is a growing trend in China. Rival short video platform Douyin rolled out a shopping cart feature earlier this month. Similarly, large e-commerce platforms are seeking partnerships with content creators to drive their sales. Read More
Video streaming site Bilibili is trying to sell more Japanese anime-style skirts to its young viewers. The company today announced a partnership with Alibaba’s online marketplace Taobao, seeking to monopolize on content-driven e-commerce. Read More
China's film bureau just officially announced key numbers of the Chinese film market in 2018. According to the released info, China box office totaled 60.98 billion yuan in 2018, a 9.06% increase year-over-year. Read More
According to data from online ticketing platform Maoyan, this year’s Christmas box office has only totaled RMB 202 million (US$29.37 million), the lowest in the past eight years. Read More
Animated cartoon avatars are now making their way into China’s popular bite-sized videos, with Tencent-backed short video app Kuaishou releasing an AR avatar feature dubbed “Kmoji.” Read More
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