Headlines From China |

Headlines from China: The Increasing Importance of Douyin for Film Marketing

Dec 26, 2018 / Headlines From China /

Short-videos apps, especially Douyin, have become an essential part of film marketing and publicity in China. Read More

Headlines from China: Bi Gan’s New Film Has Become a Marketing Miracle

Dec 21, 2018 / Headlines From China /

The film's pre-sale performance is beyond the wildest dreams of its creators. Read More

Headlines from China: Two Chinese Films Enter Berlinale Generation Section

Dec 20, 2018 / Headlines From China /

Two Chinese debut features by female directors, The Crossing (过春天) and A First Farewell (第一次离别), have been selected into the Berlinale Generation section. Read More

Headlines from China: These Celebrities are Darlings of Brands in 2018

Dec 19, 2018 / Entertainment Marketing /

WeChat media account "yulechanye" took a look at celebrity endorsements in 2018 and put together a list of celebrities and the brands they've endorsed. Read More

Headlines from China: Top 100 Chinese Film Distributors in 2018

Dec 18, 2018 / Headlines From China /

On December 18, WeChat media account “yiqipaidianying” released a list of 2018 top 100 Chinese film distributors. Read More

Headlines from China: Listed Media Giant Sells A Painting to Survive

Dec 17, 2018 / Headlines From China /

Hunan CATV Network Group, the subsidiary of Hunan Broadcasting System, sold “The Foolish Old Man Moves a Mountain” by the Chinese modern art pioneer Xu Beihong at the astronomical price of $300 million on December 14th. The revenue will cover CATV‘s deficit in the past three quarters. Read More