Angelababy Notably Absent from Dior Show

 /  Entertainment Marketing  / 
When Christian Dior’s womenswear designer Maria Grazia Chiuri debuted her first cruise collection, themed “Dior Sauvage,” notably absent from the festivities on May 11 was the brand’s newly appointed China ambassador Angelababy. Read More

Meet Fan Bingbing, Cannes Juror and the Darling of Luxury Brands

 /  Entertainment Marketing  / 
Among the top celebrities and film professionals who have gathered on the French Riviera for the 70th annual Cannes Film Festival is Fan Bingbing. Read More

China Live Streaming: Five Home Truths for Luxury Brands

 /  Entertainment Marketing  / 
In a world where brevity is the norm when it comes to getting the message across, live streaming is one of the few formats where long content is still very welcome. Read More

Chinese Pop Culture Primer: What You Need to Know about TFBoys, China’s Most Popular “Fresh Meat”

 /  Entertainment Marketing  / 
Who are the TFBoys? What's so special about them? For a bunch of kids who aren't even 18, TFBoys are everywhere. Read More

Chinese Celebrity and the Soft Power Machine

 /  Entertainment Marketing  / 
In the first in a series of occasional guest Op-eds, China Film Insider brings you the voices of two academics in Britain who are recording milestones and studying trends in the growing world of Chinese moviemaking, Read More

China’s Celebrity ‘Wedding of the Year’ Promotes Stars’ Own Brands

 /  Entertainment Marketing  / 
This past week, the hot topic on China’s Weibo- and WeChat-sphere was the wedding of actors Huang Xiaoming and Angela Yeung (better known as Angelababy), a stereotypically fairytale event held at the very romantic Shanghai Exhibition Center. Attended by nearly 600 guests, among them celebrities like Li Bingbing, Shu Qi, Chiling Lin, and Hong Kong Read More