Is Douyin the Right Social Video Platform for Luxury Brands?

 /  Entertainment Marketing  / 
Over the past couple of months there’s been a lot of hype about Chinese short video social site Douyin. The app, launched in September 2016, growing to over 100 million users within a year, becoming the number two ranked app overall in the Apple Chinese App store, and reaching first in the video/photo category. Read More

China’s Spring Festival Gala Is a Catwalk for Foreign Luxury Brands

 /  Celebrity  / 
Chinese celebrities who performed at this year’s Lunar New Year Gala were seen in luxury brands including Valentino, Gucci, and Hugo Boss. Read More

Headlines from China: CAA China Launches Branding and Entertainment Marketing Divisions

 /  Entertainment Marketing  / 
Today, CAA China announces the launch of a branding division and an entertainment marketing division. The company launches the two new divisions to further enhance its leadership position as an entertainment and sports talent agency in the greater China region. Read More

Who Is Kris Wu? Meet the Chinese Actor and Millennial Icon

 /  Entertainment Marketing  / 
You can love or hate Kris Wu, but you can’t ignore him. With over 27 million Weibo followers and another 5.6 million Instagram fans, the 27-year-old actor-singer-songwriter is one of the most influential superstars in China. Read More

Headlines from China: China’s 2017 Top Celebrities by Commercial Value

 /  Entertainment Marketing  / 
CBNweekly, a weekly-published Chinese business news magazine, recently released a list of top 100 Chinese celebrities by commercial value. Read More

Katy Perry Visa Denial? Here Is A Sociopolitical Checklist for Hiring Celebrities in China

 /  Entertainment Marketing  / 
In light of the recent allegations against Kevin Spacy and their impact on the films and TV shows he is part of, filmmakers will also need this checklist while casting actors in China. Read More

Yang Mi, Lu Han and Fan Bingbing Among Top Chinese Celebrities Driving Luxury Spending

 /  Entertainment Marketing  / 
A new Alibaba report ranks the influence and commercial value of hip Chinese celebrities who are named by many luxury brands as local ambassadors.  Read More

Why Chinese Companies Hire Celebrities as Executives

 /  Entertainment Marketing  / 
The trend of celebrity joining companies as executives comes as a response to circumvent the newly amended China Advertising Law. Read More

The Top 10 Male Chinese Actors You Need to Know

 /  China Film Insiders  / 
From Andy Lau ("The Great Wall") to Kris Wu ("Valerian and the City of a Thousand Planets"), here is a list of 10 Chinese actors you need to know. Read More

Moutai Thanks Hit Movie ‘Wolf Warrior 2’ for Free Advertising

 /  Entertainment Marketing  / 
Chinese box office hit “Wolf Warrior 2” has received a thank-you letter from the president of Kweichow Moutai, the country’s most famous brand of liquor. Read More