Raw, Uncut and Uncensored: Why Consumers Love Watching Livestreams

 /  Entertainment Marketing  / 
What businesses should know about the booming livestreaming industry in the US and China. Read More

Celebrity Weddings: A (Renewed) Opportunity for Luxury Product Placement

 /  Celebrity  / 
Two weeks ago, a highly-anticipated celebrity wedding ceremony in Vienna, Austria took China’s social media by storm. Luxury brands like Chloé, Roger Vivier and Ermenegildo Zegna, plus destination marketing agency Vienna Tourism Board, which sponsored the newlyweds, received great social media exposure. Read More

Can ‘Crazy Rich Asians’ Surprising Release in China Spark a New Round of Luxury Fever?

 /  Entertainment Marketing  / 
How should luxury brands interpret the surprising release of Crazy Rich Asians in China? Read More

Will Luxury Brands and Fans Forgive Chinese Superstar Fan Bingbing?

 /  Celebrity  / 
All these brands have not made official announcements regarding the star, but one Chinese media publication Daily Fashion News said today that several luxury brands had quietly cut ties with Fan, in particular naming Montblanc as ceasing the partnership. Read More

A Hit Chinese TV Show Ignites Heritage Luxury

 /  Entertainment Marketing  / 
A 70-episode TV show called Story of Yanxi Palace, which airs on the Chinese online video platform iQiyi, recently set a record for web TV show when over 700 million people (half of the nation’s population) tuned in on a single day. Read More

How China’s Celebrity Pay Crackdown May Change the Brand-Celebrity Relationship

 /  Entertainment Marketing  / 
Based on regulations that have been announced so far, Chinese celebrities will see an immense reduction in their entertainment industry paychecks. Experts believe the government’s attempt to regulate celebrity incomes is likely to change the luxury landscape. Read More

These Over 70s Influencers Take Chinese Millennials by Storm

 /  Entertainment Marketing  / 
Fashion magazine Marie Claire China‘s recent campaign aims to demonstrate the power of mature, silver generation influencers. Read More

The 6 Female Instagram Stars Taking China By Storm

 /  Entertainment Marketing  / 
For big fashion houses like Gucci, Prada and Yves Saint Laurent, female influencers are essential in the celebrity-driven luxury goods market. Read More

Fan Bingbing’s Tax Scandal Uneasy for Foreign Luxury Brands

 /  Entertainment Marketing  / 
Tax evasion is a much more serious charge in China than in the West. As the gap between the rich and the poor widens in the country, the public’s tolerance for the tax evasion practice of a highly-paid figure like Fan is incredibly low. Read More

The 6 Male Instagram Stars Taking China by Storm

 /  Entertainment Marketing  / 
Despite Instagram being blocked on the Chinese mainland, these globally dominant celebrities still garner huge followings in the west on the popular social network. Here are six top Chinese male influencers that you need to start following now. Read More

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