A Hit Chinese TV Show Ignites Heritage Luxury

 /  Entertainment Marketing  / 
A 70-episode TV show called Story of Yanxi Palace, which airs on the Chinese online video platform iQiyi, recently set a record for web TV show when over 700 million people (half of the nation’s population) tuned in on a single day. Read More

How China’s Celebrity Pay Crackdown May Change the Brand-Celebrity Relationship

 /  Entertainment Marketing  / 
Based on regulations that have been announced so far, Chinese celebrities will see an immense reduction in their entertainment industry paychecks. Experts believe the government’s attempt to regulate celebrity incomes is likely to change the luxury landscape. Read More

These Over 70s Influencers Take Chinese Millennials by Storm

 /  Entertainment Marketing  / 
Fashion magazine Marie Claire China‘s recent campaign aims to demonstrate the power of mature, silver generation influencers. Read More

The 6 Female Instagram Stars Taking China By Storm

 /  Entertainment Marketing  / 
For big fashion houses like Gucci, Prada and Yves Saint Laurent, female influencers are essential in the celebrity-driven luxury goods market. Read More

Fan Bingbing’s Tax Scandal Uneasy for Foreign Luxury Brands

 /  Entertainment Marketing  / 
Tax evasion is a much more serious charge in China than in the West. As the gap between the rich and the poor widens in the country, the public’s tolerance for the tax evasion practice of a highly-paid figure like Fan is incredibly low. Read More

The 6 Male Instagram Stars Taking China by Storm

 /  Entertainment Marketing  / 
Despite Instagram being blocked on the Chinese mainland, these globally dominant celebrities still garner huge followings in the west on the popular social network. Here are six top Chinese male influencers that you need to start following now. Read More

NARS Cosmetics Faces PR Nightmare in China After Hosting Weed-Smoking Actor

 /  Celebrity  / 
Nars Cosmetics is facing a severe backlash in China following its invitation to a Taiwanese actor infamous for a 2014 drug bust to the beauty brand’s recent new product launch. Read More

Douyin to Outsource KOL Management to Multi-Channel Networks

 /  Entertainment Marketing  / 
Douyin will establish an official program for multi-channel networks (MCNs) to manage key opinion leaders (KOLs) on its platform, according to a report. Read More

Douyin Suspends Ads After Martyr Misstep

 /  Entertainment Marketing  / 
Five internet companies have been reprimanded and ordered to train their staff in revolutionary history and core socialist values. Read More

Odd TV Partnership to Promote Chinese Travel in Europe

 /  Entertainment Marketing  / 
Movies and TV shows have proven to influence Chinese travel behavior. Recently, China Global Television Network and Lyon-based Euronews formed a partnership to promote travel on each other's TV networks, but will it work? Read More