The Latest Hot Celebrity Endorsement: Chinese Imperial History

 /  Chinasplaining  / 
China’s cultural promotion efforts are nothing new, but the emergence of these shows and their progeny demonstrates the nation’s desire to shape a national conversation around its own history — and its willingness to take to new forms of media to do so. Read More

Headlines from China: Variety Shows and Brands Drop Wu Xiubo Amid ‘Break-up Fee’ Controversy

 /  Entertainment Marketing  / 
Many variety shows that feature Wu have been canceled or will be reshot. Wu have also been removed from many brand websites as a brand ambassador Read More

NBA China Ad Featuring Male Singer Reignites Masculinity Debate

 /  Chinasplaining  / 
Some netizens call pop star Cai Xukun’s association with the basketball league ‘garbage,’ while others argue that he could help attract more female fans. Read More

Is China’s Hottest Video App, Douyin, the New WeChat for Luxury?

 /  Entertainment Marketing  / 
Douyin, a hip short video app that is popular among China’s young social media users, has hit the radar of luxury marketers. Read More

Idol Hands: How China’s Super Fan Groups Make and Break Stars Via the Multi-Million Dollar “Fan Economy”

 /  Chinasplaining  / 
What really is the so-called “Fan Economy” and why is understanding how it works so crucial to the world of contemporary Chinese celebrity? Read More

How Will China’s New Online Video Censorship Affect Luxury Brands?

 /  Entertainment Marketing  / 
As the Chinese government has released new regulations on censoring online video content, brands may need to alter their campaigns in China. Read More

Short Video App Kuaishou Doubles Down on Domestic E-commerce

 /  Entertainment Marketing  / 
Content-driven e-commerce is a growing trend in China. Rival short video platform Douyin rolled out a shopping cart feature earlier this month. Similarly, large e-commerce platforms are seeking partnerships with content creators to drive their sales. Read More

Bilibili and Alibaba’s Taobao Partner on E-commerce

 /  Entertainment Marketing  / 
Video streaming site Bilibili is trying to sell more Japanese anime-style skirts to its young viewers. The company today announced a partnership with Alibaba’s online marketplace Taobao, seeking to monopolize on content-driven e-commerce. Read More

Short Video App Douyin Launches Mini-program Feature

 /  Entertainment Marketing  / 
By tapping a small green icon in a promotional video posted by Universal Studios on the short-video app Douyin, users are redirected to a mini-program for China’s popular ticketing platform Maoyan to purchase tickets for 'The Grinch.' Read More

Headlines from China: These Celebrities are Darlings of Brands in 2018

 /  Entertainment Marketing  / 
WeChat media account "yulechanye" took a look at celebrity endorsements in 2018 and put together a list of celebrities and the brands they've endorsed. Read More