Bilibili and Alibaba’s Taobao Partner on E-commerce

 /  Entertainment Marketing  / 
Video streaming site Bilibili is trying to sell more Japanese anime-style skirts to its young viewers. The company today announced a partnership with Alibaba’s online marketplace Taobao, seeking to monopolize on content-driven e-commerce. Read More

Short Video App Douyin Launches Mini-program Feature

 /  Entertainment Marketing  / 
By tapping a small green icon in a promotional video posted by Universal Studios on the short-video app Douyin, users are redirected to a mini-program for China’s popular ticketing platform Maoyan to purchase tickets for 'The Grinch.' Read More

Headlines from China: These Celebrities are Darlings of Brands in 2018

 /  Entertainment Marketing  / 
WeChat media account "yulechanye" took a look at celebrity endorsements in 2018 and put together a list of celebrities and the brands they've endorsed. Read More

The People’s Republic of Desire: Inside China’s Lucrative Livestreaming Craze

 /  Entertainment Marketing  / 
The totalitarian nature of the livestream platform should serve as a reminder to brands that they are actively participating in the game. Read More

How Fan Bingbing’s Scandal Affected Chinese Influencers’ Brand Perception

 /  Entertainment Marketing  / 
As the dust settles, it is time to revisit how much impact Fan’s scandal has had on the brands that she endorsed. Read More

Raw, Uncut and Uncensored: Why Consumers Love Watching Livestreams

 /  Entertainment Marketing  / 
What businesses should know about the booming livestreaming industry in the US and China. Read More

Celebrity Weddings: A (Renewed) Opportunity for Luxury Product Placement

 /  Celebrity  / 
Two weeks ago, a highly-anticipated celebrity wedding ceremony in Vienna, Austria took China’s social media by storm. Luxury brands like Chloé, Roger Vivier and Ermenegildo Zegna, plus destination marketing agency Vienna Tourism Board, which sponsored the newlyweds, received great social media exposure. Read More

Can ‘Crazy Rich Asians’ Surprising Release in China Spark a New Round of Luxury Fever?

 /  Entertainment Marketing  / 
How should luxury brands interpret the surprising release of Crazy Rich Asians in China? Read More

Will Luxury Brands and Fans Forgive Chinese Superstar Fan Bingbing?

 /  Celebrity  / 
All these brands have not made official announcements regarding the star, but one Chinese media publication Daily Fashion News said today that several luxury brands had quietly cut ties with Fan, in particular naming Montblanc as ceasing the partnership. Read More

A Hit Chinese TV Show Ignites Heritage Luxury

 /  Entertainment Marketing  / 
A 70-episode TV show called Story of Yanxi Palace, which airs on the Chinese online video platform iQiyi, recently set a record for web TV show when over 700 million people (half of the nation’s population) tuned in on a single day. Read More