Beauty Battle: Lipstick Sales Soar With Tencent Mobile Game Tie-In

 /  Entertainment Marketing  / 
It’s a rare case of the mobile game meets cosmetics brand. And it proves that a partnership may not have to make sense to everyone if it generates sales. Read More

Mafengwo Tries to Lure Younger Travelers with Idol Group

 /  Entertainment Marketing  / 
The Chinese online travel agency and user-generated review site Mafengwo has joined the ranks of Chinese companies betting that young celebrity “influencers” will help it grab the attention of younger generations of online consumers. Read More

Headlines from China: HKIFF43 Collaborates with Brands to Launch First Ever Merchandise Collection

 /  Entertainment Marketing  / 
The 43rd Hong Kong International Film Festival (HKIFF43) releases its first ever merchandise collection in collaboration with several hit brands including Heroes Beer, BASAO, Moleskine and MBL Wine. Read More

The Latest Hot Celebrity Endorsement: Chinese Imperial History

 /  Chinasplaining  / 
China’s cultural promotion efforts are nothing new, but the emergence of these shows and their progeny demonstrates the nation’s desire to shape a national conversation around its own history — and its willingness to take to new forms of media to do so. Read More

Headlines from China: Variety Shows and Brands Drop Wu Xiubo Amid ‘Break-up Fee’ Controversy

 /  Entertainment Marketing  / 
Many variety shows that feature Wu have been canceled or will be reshot. Wu have also been removed from many brand websites as a brand ambassador Read More

NBA China Ad Featuring Male Singer Reignites Masculinity Debate

 /  Chinasplaining  / 
Some netizens call pop star Cai Xukun’s association with the basketball league ‘garbage,’ while others argue that he could help attract more female fans. Read More

Is China’s Hottest Video App, Douyin, the New WeChat for Luxury?

 /  Entertainment Marketing  / 
Douyin, a hip short video app that is popular among China’s young social media users, has hit the radar of luxury marketers. Read More

Idol Hands: How China’s Super Fan Groups Make and Break Stars Via the Multi-Million Dollar “Fan Economy”

 /  Chinasplaining  / 
What really is the so-called “Fan Economy” and why is understanding how it works so crucial to the world of contemporary Chinese celebrity? Read More

How Will China’s New Online Video Censorship Affect Luxury Brands?

 /  Entertainment Marketing  / 
As the Chinese government has released new regulations on censoring online video content, brands may need to alter their campaigns in China. Read More

Short Video App Kuaishou Doubles Down on Domestic E-commerce

 /  Entertainment Marketing  / 
Content-driven e-commerce is a growing trend in China. Rival short video platform Douyin rolled out a shopping cart feature earlier this month. Similarly, large e-commerce platforms are seeking partnerships with content creators to drive their sales. Read More