The R3 February List: The Rise of the Chinese Celebrities Fighting COVID-19

 /  Entertainment Marketing  / 
Despite some initial controversy, the top-ranked celebrity Han Hong built a positive public image with her charity foundation by acting quickly in response to COVID-19. Read More

Nike Woos Chinese Customers With Spring Festival Ad

 /  Entertainment Marketing  / 
Many viewers in the country have applauded the American sportswear brand for showcasing the festival’s human side. Read More

R3 Nov: Would Actress Yang Zi’s Onscreen Popularity Translates to Commercial Success?

 /  Entertainment Marketing  / 
Yang has differentiated herself from other popular actresses like Yang Mi, Angelababy, whose commercial success in fashion overshadowed their acting career. Read More

Bytedance Overtakes Baidu, Tencent in H1 Digital Ad Revenue

 /  Entertainment Marketing  / 
Brands are increasingly shifting budget to short video apps, which are outperforming other internet platforms. Read More

R3 September Ranking: Estée Lauder Taps Hot Celebs, Makes Singles Day Record

 /  Entertainment Marketing  / 
If we take a look at the celebrity rankings since July, a few regulars have dominated the top of the list, namely actors Xiao Zhan, Li Xian, and Wang Yibo, all of whom starred in hit summer TV shows. Read More

Merlin Entertainments WeChat Mini Programs Show Bold Digital Focus

 /  Entertainment Marketing  / 
Despite its behemoth status in the global entertainment industry with a sundry portfolio that includes the London Eye, Madame Tussauds, and Sea Life, the U.K.-based company continues to move with speed and precision when it comes to China. Read More

Latest Little Fresh Meat You Need to Know: R3 August Celebrity Ranking

 /  Entertainment Marketing  / 
For August, among the top 5 most buzzed celebrities on the consulting agency R3’s list, three are considered little fresh meat celebrities Read More

Chaumet’s New “Mulan” Approach in China

 /  Entertainment Marketing  / 
By working with Liu Yifei, who’s starring in Disney's Mulan, the French jewelry company Chaumet hopes to connect with a younger Chinese consumer. Read More

Lens: China’s ‘Ear Economy’

 /  Entertainment Marketing  / 
Audio content has gained in popularity over recent years in China. Read More

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