Who Are China’s Biggest Stars? R3’s ‘Celebrity Index’ Uses Online Data to Find Out

 /  Entertainment Marketing  / 
Finding the right celebrity can be a shortcut to improved sales for luxury brands in China, as a majority of consumers still see celebrities as their “lifestyle” role models. Read More

China’s Douyin, aka TikTok, Introduces the Power of Short Video to Travel Brands

 /  Entertainment Marketing  / 
Short video is trending because it’s a more fun and engaging way of showing off destinations or travel brands than static photos and written content, and that’s a major reason why Douyin is a better app for engagement rates. Read More

How Chinese Influencers Calculate Their Fees

 /  Entertainment Marketing  / 
Chinese influencers may charge brands different fees for promoting products on various social media platforms depending on these factors. Read More

Chinese Long-form Video Content Creators Are Far from Dead

 /  Entertainment Marketing  / 
Short-form video has no doubt captured the marketing world for its appeal among China’s youth, but if a series of recent deals by Alibaba and Tencent are anything to go by, it’s not over yet for Chinese long-form video content creators. Read More

Headlines from China: Wong Kar-wai to Start Shooting New Film ‘Blossoms’

 /  Entertainment Marketing  / 
In a recent interview, Hong Kong filmmaker Wong Kar-wai revealed recent progress on his new film “Blossoms,” which is a follow-up to Wong's two other romantic drama films "In The Mood For Love" and "2046." Read More

What Bilibili Stakes Reveal about Alibaba’s and Tencent’s Content Strategies

 /  Entertainment Marketing  / 
Alibaba and Tencent have tapped into such video platforms looking to create synergies for their core business. Read More

When Smells Sell: Chinese Male Celebrities and Their Favorite Fragrances

 /  Entertainment Marketing  / 
When fans discovered that Liu Hao Ran, a rising 21-year-old Chinese actor with over 26 million fans on Weibo, used the fragrance Chanel Bleu, Chinese social media exploded. Read More

15 Seconds of Fame: Short Video Apps Taking the Mobile Market by Storm

 /  Entertainment Marketing  / 
Two companies join forces to create the first global digital media app that can succeed inside and out of China. Read More

What does Tiktok’s Rise Mean for Facebook and Snapchat?

 /  Entertainment Marketing  / 
The rise of Tiktok, Bytedance’s short video-sharing app, is no secret. What is less appreciated is the challenge is posed to the established social networks Facebook, Instagram, and Snapchat. Read More