Chaumet’s New “Mulan” Approach in China

 /  Entertainment Marketing  / 
By working with Liu Yifei, who’s starring in Disney's Mulan, the French jewelry company Chaumet hopes to connect with a younger Chinese consumer. Read More

Lens: China’s ‘Ear Economy’

 /  Entertainment Marketing  / 
Audio content has gained in popularity over recent years in China. Read More

Fake Fans Continue to Plague Celebrity, Influencer Endorsements in China

 /  Entertainment Marketing  / 
For Western luxury brands in China, the best way to avoid collaboration failures is the simplest way: brands need to do their homework first. Read More

R3’s July List Reveals the New Brand Ambassadors to Look Out For

 /  Entertainment Marketing  / 
Ever since Versace’s t-shirt gaffe this week, the list of Chinese ambassador defections seems to grow daily. R3’s June list sheds some light on newcomers. Read More

Luxury Brands Use Video Games to Speak to China’s Millennials

 /  Entertainment Marketing  / 
Luxury heritage brands from around the world are embracing gaming platforms to attract more digital-savvy Chinese millennial and Gen-Z consumers. Read More

Targeting China’s Generation Z? The Cool Kids are on Bilibili

 /  Entertainment Marketing  / 
For brands wondering what they’re missing, here’s a clue: Bilibili is more than just a place where young Chinese consumers watch anime. Read More

Why DMOs Must Look Beyond Celebrity Endorsements

 /  Entertainment Marketing  / 
In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More

Versace’s New China Face Tops June Celebrity List: R3

 /  Entertainment Marketing  / 
Versace announced Yang Mi as its first-ever Chinese brand ambassador, stirring a heated debate over the actress’ compatibility with the Italian luxury brand. Read More

What This Gen-Z Celebrity’s Smoking ‘Scandal’ Says about Public Persona in China: R3 May List

 /  Entertainment Marketing  / 
Wang Yuan (Roy Wang), an 18-year-old Chinese celebrity, jumped to the second spot the past month largely due to his “smoking scandal.” Read More

INDUSTRY EVENTS

November 6 - November 13

November 7 - November 24

December 3 - December 6

January 23, 2020 - February 3, 2020

January 23, 2020 - February 2, 2020