Future Tech China: Douyin’s Video Search Strategies

 /  Entertainment Marketing  / 
Douyin is massively increasing investment in video search capabilities. Read More

Headlines From China: Foreign Films Face Stiff Competition in Chinese Mainland Market

 /  Entertainment Marketing  / 
Foreign Films Face Stiff Competition in Chinese Mainland Market Read More

Cash for Creators and the Battle for Short Video Dominance in China

 /  Entertainment Marketing  / 
Although far from new in China, short video is shaping up to become a bigger battleground for platforms in 2021, with implications for brands and content creators as well. Read More

China’s Twitch Hoping to Turn Men on to Livestreamed E-Commerce

 /  Chinasplaining  / 
Many of the people tuning in to China’s commercial livestreams are women. Live gaming platform Douyu is looking to appeal to a different demographic. Read More

The R3 February List: The Rise of the Chinese Celebrities Fighting COVID-19

 /  Entertainment Marketing  / 
Despite some initial controversy, the top-ranked celebrity Han Hong built a positive public image with her charity foundation by acting quickly in response to COVID-19. Read More

Nike Woos Chinese Customers With Spring Festival Ad

 /  Entertainment Marketing  / 
Many viewers in the country have applauded the American sportswear brand for showcasing the festival’s human side. Read More

R3 Nov: Would Actress Yang Zi’s Onscreen Popularity Translates to Commercial Success?

 /  Entertainment Marketing  / 
Yang has differentiated herself from other popular actresses like Yang Mi, Angelababy, whose commercial success in fashion overshadowed their acting career. Read More

Bytedance Overtakes Baidu, Tencent in H1 Digital Ad Revenue

 /  Entertainment Marketing  / 
Brands are increasingly shifting budget to short video apps, which are outperforming other internet platforms. Read More

R3 September Ranking: Estée Lauder Taps Hot Celebs, Makes Singles Day Record

 /  Entertainment Marketing  / 
If we take a look at the celebrity rankings since July, a few regulars have dominated the top of the list, namely actors Xiao Zhan, Li Xian, and Wang Yibo, all of whom starred in hit summer TV shows. Read More

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