Luxury Brands Use Video Games to Speak to China’s Millennials

 /  Entertainment Marketing  / 
Luxury heritage brands from around the world are embracing gaming platforms to attract more digital-savvy Chinese millennial and Gen-Z consumers. Read More

Targeting China’s Generation Z? The Cool Kids are on Bilibili

 /  Entertainment Marketing  / 
For brands wondering what they’re missing, here’s a clue: Bilibili is more than just a place where young Chinese consumers watch anime. Read More

Why DMOs Must Look Beyond Celebrity Endorsements

 /  Entertainment Marketing  / 
In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More

Versace’s New China Face Tops June Celebrity List: R3

 /  Entertainment Marketing  / 
Versace announced Yang Mi as its first-ever Chinese brand ambassador, stirring a heated debate over the actress’ compatibility with the Italian luxury brand. Read More

What This Gen-Z Celebrity’s Smoking ‘Scandal’ Says about Public Persona in China: R3 May List

 /  Entertainment Marketing  / 
Wang Yuan (Roy Wang), an 18-year-old Chinese celebrity, jumped to the second spot the past month largely due to his “smoking scandal.” Read More

Prada Bends to Idol Culture While Expanding in China

 /  Entertainment Marketing  / 
In China, celebrity endorsement can make or break a brand, and now Prada is finally stepping into the country’s influencer market. Read More

Cai Xukun and Yang Mi Remain the Top Celebrities in China in April: R3

 /  Entertainment Marketing  / 
The April R3 Celebrity Index revealed that Chinese boyband member Cai Xukun and actress Yang Mi were the most-buzzed-about stars in China last month. Read More

How Content Is Changing on China’s Fast-Growing Douyin App

 /  Entertainment Marketing  / 
The Chinese firm CAAS Data publishes monthly rankings of the ten fastest-growing social media accounts on Douyin, and over the past couple of months, there has been a shift in the types of accounts on that list. Read More

Who Are China’s Biggest Stars? R3’s ‘Celebrity Index’ Uses Online Data to Find Out

 /  Entertainment Marketing  / 
Finding the right celebrity can be a shortcut to improved sales for luxury brands in China, as a majority of consumers still see celebrities as their “lifestyle” role models. Read More