Cai Xukun and Yang Mi Remain the Top Celebrities in China in April: R3

 /  Entertainment Marketing  / 
The April R3 Celebrity Index revealed that Chinese boyband member Cai Xukun and actress Yang Mi were the most-buzzed-about stars in China last month. Read More

How Content Is Changing on China’s Fast-Growing Douyin App

 /  Entertainment Marketing  / 
The Chinese firm CAAS Data publishes monthly rankings of the ten fastest-growing social media accounts on Douyin, and over the past couple of months, there has been a shift in the types of accounts on that list. Read More

Who Are China’s Biggest Stars? R3’s ‘Celebrity Index’ Uses Online Data to Find Out

 /  Entertainment Marketing  / 
Finding the right celebrity can be a shortcut to improved sales for luxury brands in China, as a majority of consumers still see celebrities as their “lifestyle” role models. Read More

China’s Douyin, aka TikTok, Introduces the Power of Short Video to Travel Brands

 /  Entertainment Marketing  / 
Short video is trending because it’s a more fun and engaging way of showing off destinations or travel brands than static photos and written content, and that’s a major reason why Douyin is a better app for engagement rates. Read More

How Chinese Influencers Calculate Their Fees

 /  Entertainment Marketing  / 
Chinese influencers may charge brands different fees for promoting products on various social media platforms depending on these factors. Read More

Chinese Long-form Video Content Creators Are Far from Dead

 /  Entertainment Marketing  / 
Short-form video has no doubt captured the marketing world for its appeal among China’s youth, but if a series of recent deals by Alibaba and Tencent are anything to go by, it’s not over yet for Chinese long-form video content creators. Read More

Headlines from China: Wong Kar-wai to Start Shooting New Film ‘Blossoms’

 /  Entertainment Marketing  / 
In a recent interview, Hong Kong filmmaker Wong Kar-wai revealed recent progress on his new film “Blossoms,” which is a follow-up to Wong's two other romantic drama films "In The Mood For Love" and "2046." Read More

What Bilibili Stakes Reveal about Alibaba’s and Tencent’s Content Strategies

 /  Entertainment Marketing  / 
Alibaba and Tencent have tapped into such video platforms looking to create synergies for their core business. Read More

When Smells Sell: Chinese Male Celebrities and Their Favorite Fragrances

 /  Entertainment Marketing  / 
When fans discovered that Liu Hao Ran, a rising 21-year-old Chinese actor with over 26 million fans on Weibo, used the fragrance Chanel Bleu, Chinese social media exploded. Read More

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