R3 Nov: Would Actress Yang Zi’s Onscreen Popularity Translates to Commercial Success?

 /  Entertainment Marketing  / 
Yang has differentiated herself from other popular actresses like Yang Mi, Angelababy, whose commercial success in fashion overshadowed their acting career. Read More

Bytedance Overtakes Baidu, Tencent in H1 Digital Ad Revenue

 /  Entertainment Marketing  / 
Brands are increasingly shifting budget to short video apps, which are outperforming other internet platforms. Read More

R3 September Ranking: Estée Lauder Taps Hot Celebs, Makes Singles Day Record

 /  Entertainment Marketing  / 
If we take a look at the celebrity rankings since July, a few regulars have dominated the top of the list, namely actors Xiao Zhan, Li Xian, and Wang Yibo, all of whom starred in hit summer TV shows. Read More

Merlin Entertainments WeChat Mini Programs Show Bold Digital Focus

 /  Entertainment Marketing  / 
Despite its behemoth status in the global entertainment industry with a sundry portfolio that includes the London Eye, Madame Tussauds, and Sea Life, the U.K.-based company continues to move with speed and precision when it comes to China. Read More

Latest Little Fresh Meat You Need to Know: R3 August Celebrity Ranking

 /  Entertainment Marketing  / 
For August, among the top 5 most buzzed celebrities on the consulting agency R3’s list, three are considered little fresh meat celebrities Read More

Chaumet’s New “Mulan” Approach in China

 /  Entertainment Marketing  / 
By working with Liu Yifei, who’s starring in Disney's Mulan, the French jewelry company Chaumet hopes to connect with a younger Chinese consumer. Read More

Lens: China’s ‘Ear Economy’

 /  Entertainment Marketing  / 
Audio content has gained in popularity over recent years in China. Read More

Fake Fans Continue to Plague Celebrity, Influencer Endorsements in China

 /  Entertainment Marketing  / 
For Western luxury brands in China, the best way to avoid collaboration failures is the simplest way: brands need to do their homework first. Read More

R3’s July List Reveals the New Brand Ambassadors to Look Out For

 /  Entertainment Marketing  / 
Ever since Versace’s t-shirt gaffe this week, the list of Chinese ambassador defections seems to grow daily. R3’s June list sheds some light on newcomers. Read More