Celebrity Weddings: A (Renewed) Opportunity for Luxury Product Placement

 /  Celebrity  / 
Two weeks ago, a highly-anticipated celebrity wedding ceremony in Vienna, Austria took China’s social media by storm. Luxury brands like Chloé, Roger Vivier and Ermenegildo Zegna, plus destination marketing agency Vienna Tourism Board, which sponsored the newlyweds, received great social media exposure. Read More

Will Luxury Brands and Fans Forgive Chinese Superstar Fan Bingbing?

 /  Celebrity  / 
All these brands have not made official announcements regarding the star, but one Chinese media publication Daily Fashion News said today that several luxury brands had quietly cut ties with Fan, in particular naming Montblanc as ceasing the partnership. Read More

Why It’s Silly For Chinese to Worry About ‘Sissy’ Young Men

 /  Celebrity  / 
The real crisis of masculinity isn’t “sissy pants” — it’s a generation of men anxious and insecure about their declining social status. Read More

Chinese Celebrities Given Social Responsibility Rankings

 /  Celebrity  / 
List from Beijing Normal University and Chinese Academy of Social Sciences puts ‘Dying to Survive’ actor at the top and the recently disappeared Fan Bingbing at the bottom. Read More

NARS Cosmetics Faces PR Nightmare in China After Hosting Weed-Smoking Actor

 /  Celebrity  / 
Nars Cosmetics is facing a severe backlash in China following its invitation to a Taiwanese actor infamous for a 2014 drug bust to the beauty brand’s recent new product launch. Read More

A Brief History of China’s Tomboy Heartthrobs

 /  Celebrity  / 
‘Produce 101’ contestant Sunnee is only the most recent in a long line of androgynous pop idols. Read More

Ayawawa, Wang Ju, and China’s Confusing Female Role Models

 /  Celebrity  / 
Complex and contradictory images of women allow a hyper-conservative relationship guru to exist alongside an empowered, independent pop singer. Read More

Reality-show Idols Are the New Darlings of Luxury Brands in China

 /  Celebrity  / 
Chinese variety shows "Idol Producer" and "Producer 101" have quickly garnered a massive social media following of the contestants. Seeing the phenomenal reach of the shows as well as the quick and free traffic associated with these contestants, luxury brands have initiated collaborations. Read More

Who is Yoson An? Here Are 8 Things You Need To Know About Mulan’s New Love Interest

 /  Celebrity  / 
In the live action remake of Disney’s ‘Mulan’, to be released in 2020, Mulan has a new beau, Chen Honghui – played by Yoson An. Read More