Actress Zhang Xiaofei Becomes China’s “National Mom”

 /  Celebrity  / 
Celebrities and influencers play an outsize role in China’s social media and marketing scenes, and are an essential part of how brands reach consumers. In this monthly series by Content Commerce Insider for Dao Insights, we take a look at who’s been having the biggest impact and why it matters. March 8 was International Women’s Read More

New ‘Self-Discipline’ Rules Could Blacklist China’s Celebrities

 /  Celebrity  / 
Expert says an official regulation aimed at holding celebrities to a higher moral standard than laypeople could disproportionately target women. Read More

An Actor’s Rumored Surrogacy Is a Massive Scandal in China

 /  Celebrity  / 
Surrogacy is both illegal in the country and widely viewed as exploitative of women. Read More

After Fake Reviews, Editor Asks Idolaters to Leave Her Book Alone

 /  Celebrity  / 
Followers of Chinese actor and singer Wang Yibo flooded the review section of a newly released book to elevate the popularity of their beloved star. Read More

A Pop Star, His Deadbeat Dad, and a Fierce Online Debate

 /  Celebrity  / 
Zhou Zhennan is famous for being born with a silver spoon in his mouth. But it turns out his parents are actually backlisted debtors. Read More

Chief Curiosity Officers and Celebrity-Owned Brands

 /  Celebrity  / 
Chinese celebrities are ubiquitous in the domestic marketing scene, serving as a crucial link between content and commerce. Brands have been keen to engage stars in new ways, moving beyond the standard ambassador or spokesperson roles to finding new ways of engaging with fan-consumers, such as through e-commerce livestreaming.  Read More

Chinese Actor Threatens Legal Action Against Catfishing Imposters

 /  Celebrity  / 
Several accounts on short-video platforms claiming to be Jin Dong were found to be deceiving his fans — especially women of a certain age. Read More

The Broken Dreams of China’s Wannabe Pop Idols

 /  Celebrity  / 
Inside China’s ultra-competitive fame academies, the chances of making it are brutally slim. Read More

Dance Dance Arbitration: Why China’s Idols Want Out of Their Deals

 /  Celebrity  / 
A recent spate of contract disputes has cast a spotlight on one-sided contracts and cutthroat competition in the country’s idol industry. Read More

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