CBI Case Study: Online Education Provider Gets High Marks for Branding on Hit Teen Drama

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The most successful brand integrations find a sweet spot in tying the relevance of their product to the creative content they are linked with. This week’s case study looks at brand integration by Xueersi Online School within the most watched series in China during the early summer.  Read More

Entertainment Marketing in China, Part 1: The Brand Integration Landscape

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Marketing in its many forms is fairly new to China, and while some brand integration efforts have been derided as unsophisticated or clumsy, there are opportunities, innovations and challenges unique to the country. Read More

China Brand Insider Newsletter

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Presented by China Film Insider, China Brand Insider is a weekly newsletter featuring original content, case studies, and takeaways from the latest Chinese-language news on the relationship between brands and entertainment. Read More