CBI Case Study: Enhancing Brand Presence With Custom Reality Shows 

 /  CBI  / 
Instead of sponsoring big talent competitions, brands may see better outcomes through the customized production of smaller-scale shows that allow a brand to be deeply tied into the purpose of the series from its inception. Read More

CBI Video: A Fairytale Spin on the Harsh Realities of Left-Behind Children

 /  CBI  / 
Fotile, a kitchen appliance manufacturer that specializes in buiit-in ranges and hoods, created a suspenseful and moving short film rooted in real life for this year’s Mid-Autumn Festival. Read More

CBI News Wrap: Jay Chou’s Brand Business, Douyin Video Challenge

 /  CBI  / 
Jay Chou briefly broke the Chinese internet with the release of his new single “Won’t Cry.", which sold 2 million copies in the first hour, but he says he doesn’t rely on music to make money. Read More

A Guide to a Decade’s Worth of Brand Films in China

 /  CBI  / 
Branded films require a delicate balance between telling a compelling story and promoting a brand’s commercial interests. Highlights from China over the past decade show the range of effective work in the genre. Read More

CBI Case Study: Oppein Creates a Brand Film Tradition for the Mid-Autumn Festival 

 /  CBI  / 
For the past three years, the Chinese home interior brand Oppein has put a playful spin on the Mid-Autumn Festival with its series of short holiday films, “A Werewolf’s Mid-Autumn Troubles.” Read More

CBI Video: Time-Honored Brand Merges Tradition With Modern Humor in Mooncake Film 

 /  CBI  / 
The Chinese restaurant and packaged-food brand Wu Fang Zhai released an animated three-minute film for the Mid-Autumn Festival, “The Story on Bridge," playing on the current vogue for traditional Chinese culture in marketing. Read More

CBI News Wrap: Branding the Mid-Autumn Festival

 /  CBI  / 
News From China Brands turned out in force for the Mid-Autumn Festival on September 13. The big show on TV was CCTV’s gala variety show, exclusively sponsored for the sixth year by the aptly named Blue Moon laundry detergent brand. The brand introduced an upgraded product for the holiday, and gave viewers the opportunity to Read More

Q&A: Bill Gates-Owned Branded Entertainment Network Talks China Expansion

 /  CBI  / 
CEO Butler and Nancy Lewis, Manager of Client Service and Strategic Partnerships, answered questions from CBI about the big move into China. Read More

CBI Case Study: High Fashion on the Small Screen

 /  CBI  / 
This summer’s fashion drama of note is urban mystery/romance “Return the World to You," which stars 120-plus designer labels. Read More

CBI Video: Yili Satine Mines Family Conflict to Promote Organic Yogurt

 /  CBI  / 
“What Is Organic Life?” takes a counterintuitive approach to promote dairy giant Yili’s Satine line of organic drinking yogurt, exposing the uncomfortable reality of a well-off urban family’s home life. Read More