Eight Ways Brands Are Featured on Chinese Reality Shows

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Chinese television networks and video streaming sites are endlessly creative in their quest to integrate brands into the content of their programming. Read More

CBI Case Study: When Effective Brand Integration Clashes With Chinese Law

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A Chinese court strike down an innovative form of advertising that went too far in its attempt to connect a brand to the highly popular content of a reality show. Read More

CBI Video: Peace Hotel Anniversary Film Pays Homage to Silent Era 

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To mark the hotel’s 90th anniversary, Canada’s Fairmont Hotel & Resorts collaborated with First Short Film Project to produce “Romance in Silence," a six-minute short film set on the historic property starring young actors Zhuyan Manzi and Li Hong-chi.  Read More

CBI News Wrap: TV and Video Investment Season, Self-Discipline Pledge

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It’s investment season for Chinese TV and video industry. Over the past week or so, the major satellite networks and streaming services have been busy presenting their strategic plans and 2020 content offerings to advertisers and media.  Read More

CBI News Wrap: Dip in Product Placements, E-commerce Livestreaming

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A total of 32 new dramas were released in September, but relatively few had product placements, perhaps because much of the content, focused on marking the 70th anniversary of the People’s Republic of China, had little commercial appeal. Read More

CBI Video: Philips Reveals the Emotional Turmoil of Chinese Men

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To mark the 80th anniversary of its electric shaver, Dutch conglomerate Philips created an emotional 20-minute film, “Chinese Men’s Truth or Dare," directed by Zhang Dapeng. Read More

CBI Case Study: Male Celebrities Give Beauty Marketing a Makeover

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Young male stars are playing an increasingly important role in the marketing of beauty products in China. So far this year, 24 brands have signed 26 male celebrities to promote their goods, with the majority born after the mid-1990s. Read More

Eight Ways Brands Are Featured on Chinese Dramas 

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In this two-part report, we will survey the key types of brand placement on Chinese television and streaming video, starting with scripted programs. Read More

Bucking Recent Box Office Woes, Patriotic Films Offer a Bright Spot for Brands

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The run-up to the PRC's 70th anniversary offered brands a key opportunity to curry official favor by linking their brands to the three major patriotic films released for the holiday. Read More

CBI Case Study: Milk Makes a Strong Nation

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For the 70th anniversary of the founding of the People’s Republic of China, Yili and Mengniu developed creative campaigns to align themselves with China’s rise, positioning their brands as key figures in the broader cultural celebration. Read More