CBI News Wrap: Coronavirus Impact, Streaming Content for the Spring Festival

 /  CBI  / 
The increase in the severity of the coronavirus outbreak has cast a pallor over China’s Spring Festival. Wuhan and other cities in Hubei province are on lockdown, public celebrations across the country were cancelled and repercussions are being felt in just about every industry. Read More

Six Trends in Brand Integration for the Year of the Rat

 /  CBI  / 
Spring Festival marketing in China typically includes references to many of the deeply entrenched customs associated with the holiday, while also reflecting broader changes in social habits, consumption and technology that may conflict with and change those very traditions.  Read More

CBI Video: Tencent Weishi Stages a Return to Peppa Village

 /  CBI  / 
Director Zhang Dapeng takes viewers back to the rural hamlet of last year's viral hit "What is Peppa?," this time on behalf of Tencent’s short video platform Weishi. Read More

CBI News Wrap: Spring Festival Collaborations, WeChat Paywalls

 /  CBI  / 
Gift boxes are big business during the Spring Festival, and collaborations with popular IP can help brands stand out in a crowded field.  Read More

Short-Video App Kuaishou Takes on China’s Tech Giants for the Lunar New Year

 /  CBI  / 
Over the past five years, China’s Spring Festival holiday has become a battleground among the country’s biggest internet companies, and as new technologies such as short video become increasingly popular, the fronts are shifting. Read More

CBI Case Study: Disney’s “Year of Mickey” Campaign Goes High-End With Gucci Collaboration 

 /  CBI  / 
Gucci’s latest collaboration stands out as the most extensive to date between the Italian fashion house and Disney’s cartoon empire. Read More

CBI Video: Apple Hits Up Hollywood for Latest Chinese Spring Festival Film

 /  CBI  / 
For the third straight year, Apple is marking China’s biggest holiday with a touching film shot through the lens of the latest generation iPhone Read More

CBI News Wrap: Spring Festival Campaigns, Entertainment Awards

 /  CBI  / 
Spring Festival marketing efforts are in full swing, with brands releasing a slew of limited edition products, gift boxes and branded films to mark the coming Year of the Rat, along with special events around the holiday. Read More

2020 Trends in Content + Commerce Integration in China

 /  CBI  / 
Before the new year, we reviewed some of the top trends in brand integration in China over the course of 2019, and now it’s time to look ahead to what we think will be key drivers influencing the merger between content and commerce in the coming year and beyond Read More

CBI Case Study: Ringing in the New Year by Challenging Traditional Gala Shows

 /  CBI  / 
Although not as big as the Lunar New Year, which is just a few weeks away this year, the New Year on the Gregorian calendar still provides ample opportunity for entertainment extravaganzas and brand engagement.  Read More