Can ‘Crazy Rich Asians’ Surprising Release in China Spark a New Round of Luxury Fever?

 /  Opinion  / 
How should luxury brands interpret the surprising release of Crazy Rich Asians in China? Read More

Will Luxury Brands and Fans Forgive Chinese Superstar Fan Bingbing?

 /  Celebrity  / 
All these brands have not made official announcements regarding the star, but one Chinese media publication Daily Fashion News said today that several luxury brands had quietly cut ties with Fan, in particular naming Montblanc as ceasing the partnership. Read More

How China’s Celebrity Pay Crackdown May Change the Brand-Celebrity Relationship

 /  Opinion  / 
Based on regulations that have been announced so far, Chinese celebrities will see an immense reduction in their entertainment industry paychecks. Experts believe the government’s attempt to regulate celebrity incomes is likely to change the luxury landscape. Read More

These Over 70s Influencers Take Chinese Millennials by Storm

 /  People  / 
Fashion magazine Marie Claire China‘s recent campaign aims to demonstrate the power of mature, silver generation influencers. Read More

Fan Bingbing’s Tax Scandal Uneasy for Foreign Luxury Brands

 /  News  / 
Tax evasion is a much more serious charge in China than in the West. As the gap between the rich and the poor widens in the country, the public’s tolerance for the tax evasion practice of a highly-paid figure like Fan is incredibly low. Read More

NARS Cosmetics Faces PR Nightmare in China After Hosting Weed-Smoking Actor

 /  Celebrity  / 
Nars Cosmetics is facing a severe backlash in China following its invitation to a Taiwanese actor infamous for a 2014 drug bust to the beauty brand’s recent new product launch. Read More

Reality-show Idols Are the New Darlings of Luxury Brands in China

 /  Celebrity  / 
Chinese variety shows "Idol Producer" and "Producer 101" have quickly garnered a massive social media following of the contestants. Seeing the phenomenal reach of the shows as well as the quick and free traffic associated with these contestants, luxury brands have initiated collaborations. Read More

China’s Spring Festival Gala Is a Catwalk for Foreign Luxury Brands

 /  Celebrity  / 
Chinese celebrities who performed at this year’s Lunar New Year Gala were seen in luxury brands including Valentino, Gucci, and Hugo Boss. Read More

Katy Perry Visa Denial? Here Is A Sociopolitical Checklist for Hiring Celebrities in China

 /  News  / 
In light of the recent allegations against Kevin Spacy and their impact on the films and TV shows he is part of, filmmakers will also need this checklist while casting actors in China. Read More

Yang Mi, Lu Han and Fan Bingbing Among Top Chinese Celebrities Driving Luxury Spending

 /  News  / 
A new Alibaba report ranks the influence and commercial value of hip Chinese celebrities who are named by many luxury brands as local ambassadors.  Read More

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