Yiling Pan |

Versace’s New China Face Tops June Celebrity List: R3

Jul 17, 2019 / Entertainment Marketing /

Versace announced Yang Mi as its first-ever Chinese brand ambassador, stirring a heated debate over the actress’ compatibility with the Italian luxury brand. Read More

What This Gen-Z Celebrity’s Smoking ‘Scandal’ Says about Public Persona in China: R3 May List

Jul 2, 2019 / Entertainment Marketing /

Wang Yuan (Roy Wang), an 18-year-old Chinese celebrity, jumped to the second spot the past month largely due to his “smoking scandal.” Read More

Who Are China’s Biggest Stars? R3’s ‘Celebrity Index’ Uses Online Data to Find Out

Apr 16, 2019 / Entertainment Marketing /

Finding the right celebrity can be a shortcut to improved sales for luxury brands in China, as a majority of consumers still see celebrities as their “lifestyle” role models. Read More

China’s State Media Investigates Fake Followers of Celebrities

Feb 27, 2019 / Chinasplaining /

A newest investigative report by China’s central television exposed a rather surprising behind-the-scenes look into the country’s grey industry of follower buying. Read More

Is China’s Hottest Video App, Douyin, the New WeChat for Luxury?

Jan 22, 2019 / Entertainment Marketing /

Douyin, a hip short video app that is popular among China’s young social media users, has hit the radar of luxury marketers. Read More

How Fan Bingbing’s Scandal Affected Chinese Influencers’ Brand Perception

Dec 2, 2018 / Entertainment Marketing /

As the dust settles, it is time to revisit how much impact Fan’s scandal has had on the brands that she endorsed. Read More

Celebrity Weddings: A (Renewed) Opportunity for Luxury Product Placement

Nov 15, 2018 / Celebrity /

Two weeks ago, a highly-anticipated celebrity wedding ceremony in Vienna, Austria took China’s social media by storm. Luxury brands like Chloé, Roger Vivier and Ermenegildo Zegna, plus destination marketing agency Vienna Tourism Board, which sponsored the newlyweds, received great social media exposure. Read More

Can ‘Crazy Rich Asians’ Surprising Release in China Spark a New Round of Luxury Fever?

Oct 16, 2018 / Entertainment Marketing /

How should luxury brands interpret the surprising release of Crazy Rich Asians in China? Read More

Will Luxury Brands and Fans Forgive Chinese Superstar Fan Bingbing?

Oct 5, 2018 / Celebrity /

All these brands have not made official announcements regarding the star, but one Chinese media publication Daily Fashion News said today that several luxury brands had quietly cut ties with Fan, in particular naming Montblanc as ceasing the partnership. Read More

How China’s Celebrity Pay Crackdown May Change the Brand-Celebrity Relationship

Aug 26, 2018 / Entertainment Marketing /

Based on regulations that have been announced so far, Chinese celebrities will see an immense reduction in their entertainment industry paychecks. Experts believe the government’s attempt to regulate celebrity incomes is likely to change the luxury landscape. Read More

Yiling Pan