AUTHOR

Sky Canaves

About the author Sky Canaves previously was a reporter for The Wall Street Journal in Beijing and Hong Kong, where she covered media, culture, social issues, and legal affairs, and served as the founding editor and lead writer of the WSJ’s China Real Time site. Prior to becoming a journalist, Sky worked in the China corporate law practice of Baker & McKenzie, and she has also taught journalism and media law at the University of Hong Kong.

CBI News Wrap: Interactive Video Ads and More Branding Trends

Sep 3, 2019  /  CBI  / 
Coming just a few weeks after it released the first interactive native video ad, this week iQiyi published a white paper on the development of the format. Read More

CBI Video: China Unionpay Scores a Historical Hit With Tang Dynasty Money Transfer  

Sep 3, 2019  /  CBI  / 
“The Last Transfer of Western Tang Empire” (大唐漠北的最后一次转账) is an epic sixteen-minute story of war and money set during some dark days of the Tang Dynasty (618-907) in the aftermath of the empire’s loss of the Western regions. Read More

Entertainment Marketing in China, Part 2: The Legal Landscape for Brand Integration 

Aug 27, 2019  /  CBI  / 
The Chinese legal environment for brand integration is not entirely clear-cut, since existing regulations largely focus on more traditional forms of advertising. Read More

CBI Case Study: Taking Dad to Study Abroad, or Taking Ads to Study Abroad?

Aug 27, 2019  /  CBI  / 
Last week, we looked at the positive feedback garnered by the brand integration activities of online education company Xueersi in the hit family drama “Growing Pain." This week we turn to the less rosy responses to brand marketing on another current hit series, “Over the Sea I Come to You” Read More

CBI News Wrap: Big Three Streaming and the “Big Mango Plan”

Aug 27, 2019  /  CBI  / 
China’s big three streaming video sites (iQiyi, Youku, and Tencent Video) continue to engage in a fierce battle for supremacy, and following close behind is Mango TV. Read More

CBI Video Pick: UCCA and Vogue China Introduce an Idol Viewing Picasso

Aug 27, 2019  /  CBI  / 
Within a day of the film’s release, social media posts with the hashtag “Cai Xukun approaches Picasso” were viewed more than 100 million times. Read More

CBI News Wrap: Alibaba’s Idle Fish, Tencent’s Rocket Girls, Placing Products in the Past

Aug 20, 2019  /  CBI  / 
Alibaba’s Idle Fish recent talk show sponsorship offers a model for the development of brand integration in Chinese variety programming. Read More

CBI Case Study: Online Education Provider Gets High Marks for Branding on Hit Teen Drama

Aug 20, 2019  /  CBI  / 
The most successful brand integrations find a sweet spot in tying the relevance of their product to the creative content they are linked with. This week’s case study looks at brand integration by Xueersi Online School within the most watched series in China during the early summer.  Read More

Entertainment Marketing in China, Part 1: The Brand Integration Landscape

Aug 20, 2019  /  CBI  / 
Marketing in its many forms is fairly new to China, and while some brand integration efforts have been derided as unsophisticated or clumsy, there are opportunities, innovations and challenges unique to the country. Read More

Legal Roundup: Government to Pay Theaters for Screening Domestic Films

Mar 25, 2016  /  Legal  / 
Imported movies accounted for 38.4% of 2015's total revenues, down from 45.5% in 2014. Read More

SUBSCRIBE TO OUR NEWSLETTER

Sign up for our newsletter right now to have breaking news and the best stories of China Film Insider delivered to you.

MOST POPULAR

LATEST ARTICLES

SUBSCRIBE TO OUR NEWSLETTER

Sign up for our newsletter right now to have breaking news and the best stories of China Film Insider delivered to you.