AUTHOR

Liz Flora

About the author

‘Breaking the Internet,’ China-Style: The Best Ways Brands are Leveraging Celebs Online

Sep 12, 2016  /  People  / 
When it comes to a brand’s efforts to increase awareness and cultivate a desirable image, a new L2 report finds that China’s top celebrities remain a potent force in the era of social media. Read More

Movie or Ad? ‘First Monday in May’ Reveals Condé Nast’s Met Takeover

Apr 13, 2016  /  Opinion  / 
Tribeca Film Festival doc showcases Vogue Editor Anna Wintour's view of happy marriage between art and commerce. Read More

Film Looms Large in Lego’s China Business Interests

Nov 2, 2015  /  News  / 
In the recent high-profile public relations battle between artist Ai Weiwei and Lego, significant attention has been directed to the toy behemoth’s rapidly growing business interests in China. Read More
A scene from Lost in Hong Kong. (Courtesy Image)

Will Blockbuster ‘Lost in Hong Kong’ Revive Chinese Tourist Numbers?

Oct 6, 2015  /  News  / 
With a declining number of mainland visitors and slumping retail sales to match, Hong Kong is betting on the success of smash hit comedy Lost in Hong Kong to turn its luck around with Chinese tourists. While Chinese travelers are flocking to destinations like Japan to shop for the current Golden Week, Hong Kong retailers Read More

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