The Impact of Films and TV on Chinese Outbound Tourism

 /  News  / 
Pop culture, movies, and TV have been shown to have a considerable impact on young Chinese travelers. Just as Lost in Thailand did for Thai tourism, and Game of Thrones for Europe, will One Boat, One World be the soft-power push needed to turn the Chinese cruise industry around? Read More

Confessions of a China Live Streamer

 /  People  / 
Having garnered a huge audience streaming on Momo, Yizhibo, Meipai, and Huajiao, Lauren Hallanan has the first-hand insights into China's live streaming sector. Read More

Is Douyin the Right Social Video Platform for Luxury Brands?

 /  Technology  / 
Over the past couple of months there’s been a lot of hype about Chinese short video social site Douyin. The app, launched in September 2016, growing to over 100 million users within a year, becoming the number two ranked app overall in the Apple Chinese App store, and reaching first in the video/photo category. Read More

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