Chinese Long-form Video Content Creators Are Far from Dead

 /  Entertainment Marketing  / 
Short-form video has no doubt captured the marketing world for its appeal among China’s youth, but if a series of recent deals by Alibaba and Tencent are anything to go by, it’s not over yet for Chinese long-form video content creators. Read More

CCTV and JD.com Join Hands to Launch Latest Chinese Talent Show

 /  Entertainment Marketing  / 
With the debut of reality show "Fashion Master", JD.com and CCTV Finance are hoping to put Chinese culture and the nation’s fashion design talent on the world map. Read More

Bally Introduces Chinese Actress Tiffany Tang as First Asia-Pacific Spokesperson

 /  Entertainment Marketing  / 
The Swiss luxury fashion label announced yesterday that Chinese actress Tang Yan, better known as Tiffany Tang, is its first Asia-Pacific spokesperson. Read More

Sina Weibo Hit with Video Streaming Ban from China Regulators

 /  Legal  / 
Chinese regulators have shut down webcasting services including live streaming, on three popular platforms in China for violating government standards by broadcasting negative commentary on political and social news. Read More

Mulberry Taps Yang Mi’s Star Power as It Expands in China

 /  Entertainment Marketing  / 
With just a one percent rise in like-for-like sales, the British luxury leather brand failed to capitalize on the revival in Chinese consumer spending. Read More

Internet Celebrities Angelababy, Papi Jiang are China’s Youngest Philanthropists

 /  News  / 
With a donation of US$3.1 million, 30-year-old online sensation Papi Jiang was named China’s youngest philanthropist, according to the Hurun Research Institute’s Philanthropy List 2017. The Hurun Research Institute’s Philanthropy List 2017, which is in its 14th iteration, ranks the Chinese mainland’s 100 “most generous individuals” based on the value of their cash (or cash equivalent) donations from April Read More

Hotel of the Jedi: Luxury Properties Wake Up to the Force

 /  News  / 
Star Wars hype may have died down (if only slightly) around the globe, but it’s only been less than two weeks since the film Star Wars: The Force Awakens debuted in China, making more than $100 million in ticket sales in the Chinese box office. In order to cash in on the hype, luxury hotels across Read More

The Force Hits Chinese Fashion With Star Wars Marketing Push

 /  News  / 
Once Darth Vader hits the catwalks, there’s no denying it—the force is now with big names in the Chinese fashion scene as part of a Disney marketing campaign that is spreading across industries to get Star Wars fans excited for the upcoming film. The craze took hold of the Great Wall last month thanks to Read More

IMAX Bets China’s Rich Will Skip Box Office for Lavish Private Theaters

 /  News  / 
IMAX is giving wealthy Chinese the luxury to stay home for that next blockbuster to come to the big screen. All they need is $400,000 and a large house to fit the gargantuan 20-feet-by-10-feet screens. The Canadian company partnered with Chinese company TCL Multimedia Technology Holdings Ltd. to launch its home theater system earlier this Read More

Dalian Wanda Opens $2.5 Billion Theme Park Resort in Southwest China

 /  News  / 
Developer Dalian Wanda dropped a big one on China’s southwestern region at the end of last month with the grand opening of its $2.5 billion Xishuangbanna International Resort. The entertainment complex is the second head-turning opening from the Dalian Wanda Group in the past year and another in a line of massive developments, such as Read More

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