Odd TV Partnership to Promote Chinese Travel in Europe

 /  Entertainment Marketing  / 
Movies and TV shows have proven to influence Chinese travel behavior. Recently, China Global Television Network and Lyon-based Euronews formed a partnership to promote travel on each other's TV networks, but will it work? Read More

Chinese Actor Brings Tom Hanks’ ‘The Terminal’ to Live in Helsinki Airport

 /  News  / 
Targeted at attracting global Chinese travelers, Chinese actor Ryan Zhu joins Helsinki Airport's new marketing campaign, “Life in Hel.” Read More

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