Headlines from China: Stock of ‘Long Day’s Journey’ Investor Plunges RMB 1.6 Billion 

 /  Headlines From China  / 
The film had a wildly successful opening thanks to a smart marketing campaign, or false advertising as many people would now describe it. Read More

Headlines from China: 10 Predictions for China’s Film Industry in 2019

 /  Headlines From China  / 
At the beginning of 2019, WeChat Media account yiqipaidianying made 10 predictions for China's Film Industry in 2019 Read More

Headlines from China: China Box Office Crossed RMB 60 Billion in 2018

 /  Headlines From China  / 
China's film bureau just officially announced key numbers of the Chinese film market in 2018. According to the released info, China box office totaled 60.98 billion yuan in 2018, a 9.06% increase year-over-year. Read More

Headlines from China: Christmas Box Office Falls to Record Low in 8 Years

 /  Headlines From China  / 
According to data from online ticketing platform Maoyan, this year’s Christmas box office has only totaled RMB 202 million (US$29.37 million), the lowest in the past eight years. Read More

Headlines from China: What’s Next for Qingdao Studio After Wanda’s Exit?

 /  Headlines From China  / 
This year, Sunac China took over Wanda's 13 cultural and tourism projects, including the newly opened Wanda Movie Metropolis. Read More

Headlines from China: The Increasing Importance of Douyin for Film Marketing

 /  Headlines From China  / 
Short-videos apps, especially Douyin, have become an essential part of film marketing and publicity in China. Read More

Headlines from China: Bi Gan’s New Film Has Become a Marketing Miracle 

 /  Headlines From China  / 
The film's pre-sale performance is beyond the wildest dreams of its creators. Read More

Headlines from China: Two Chinese Films Enter Berlinale Generation Section

 /  Headlines From China  / 
Two Chinese debut features by female directors, The Crossing (过春天) and A First Farewell (第一次离别), have been selected into the Berlinale Generation section. Read More

Headlines from China: These Celebrities are Darlings of Brands in 2018

 /  Entertainment Marketing  / 
WeChat media account "yulechanye" took a look at celebrity endorsements in 2018 and put together a list of celebrities and the brands they've endorsed. Read More

Headlines from China: Top 100 Chinese Film Distributors in 2018

 /  Headlines From China  / 
On December 18, WeChat media account “yiqipaidianying” released a list of 2018 top 100 Chinese film distributors. Read More

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