AUTHOR

Avery Booker

About the author

Fake Fans Continue to Plague Celebrity, Influencer Endorsements in China

Aug 23, 2019  /  Entertainment Marketing  / 
For Western luxury brands in China, the best way to avoid collaboration failures is the simplest way: brands need to do their homework first. Read More

Is China Future Fertile Ground for Celebrity “Disgrace Insurance”?

Aug 13, 2019  /  Legal  / 
SpottedRisk offers “disgrace insurance” for Western entertainment companies and commercial brands. Will this ever catch on in China? Read More

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