CCI Take: Luxury Can’t Afford to Ignore China’s ACG Community

 /  Animations  / 
Over the past decade, China’s ACG subculture has gone increasingly mainstream, emerging as one of the most important channels for reaching millennial and Gen Z consumers, whose tastes (and spending power) can’t be ignored. Read More

Fake Fans Continue to Plague Celebrity, Influencer Endorsements in China

 /  Entertainment Marketing  / 
For Western luxury brands in China, the best way to avoid collaboration failures is the simplest way: brands need to do their homework first. Read More

Is China Future Fertile Ground for Celebrity “Disgrace Insurance”?

 /  Legal  / 
SpottedRisk offers “disgrace insurance” for Western entertainment companies and commercial brands. Will this ever catch on in China? Read More

SUBSCRIBE TO OUR NEWSLETTER

Sign up for our newsletter right now to have breaking news and the best stories of China Film Insider delivered to you.