AUTHOR

Avery Booker

About the author

CCI Take: Luxury Can’t Afford to Ignore China’s ACG Community

Oct 14, 2020  /  Animations  / 
Over the past decade, China’s ACG subculture has gone increasingly mainstream, emerging as one of the most important channels for reaching millennial and Gen Z consumers, whose tastes (and spending power) can’t be ignored. Read More

Fake Fans Continue to Plague Celebrity, Influencer Endorsements in China

Aug 23, 2019  /  Entertainment Marketing  / 
For Western luxury brands in China, the best way to avoid collaboration failures is the simplest way: brands need to do their homework first. Read More

Is China Future Fertile Ground for Celebrity “Disgrace Insurance”?

Aug 13, 2019  /  Legal  / 
SpottedRisk offers “disgrace insurance” for Western entertainment companies and commercial brands. Will this ever catch on in China? Read More

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