Kuaishou Announces Plans for 2020 Spring Festival Gala

 /  News  / 
Short video app Kuaishou will give away a total of RMB 1.1 billion for the show. Read More

Spring Festival Gala 2019: More Idols, Fewer Foreigners, and No Pigs

 /  TV  / 
The world's "most-watched" TV program was a dull slog in 2019, as its struggle for relevancy in modern China becomes increasingly difficult. Read More

China’s Spring Festival Gala Is a Catwalk for Foreign Luxury Brands

 /  Celebrity  / 
Chinese celebrities who performed at this year’s Lunar New Year Gala were seen in luxury brands including Valentino, Gucci, and Hugo Boss. Read More

Lip-Syncing, Sexism Dominate Spring Festival Gala Criticism

 /  News  / 
The world’s most watched broadcast has been losing viewers for years, and the 2017 edition didn’t win any back. Year in year out, the Spring Festival Gala hosted by China’s state broadcaster CCTV is a chance for the country’s ruling Communist Party to stoke patriotic sentiment, praise ethnic unity, and flex military muscle. It’s also Read More

CBI News Wrap: Spring Festival Campaigns, Entertainment Awards

 /  CBI  / 
Spring Festival marketing efforts are in full swing, with brands releasing a slew of limited edition products, gift boxes and branded films to mark the coming Year of the Rat, along with special events around the holiday. Read More

CBI News Wrap: Shopping “As Seen on TV,” Douyin’s Fashion Gala

 /  CBI  / 
Since its debut on December 6, the iQiyi celebrity reality show “Fourtry” has been realizing its potential to integrate content and commerce in innovative ways. Read More

CBI News Wrap: Branding the Mid-Autumn Festival

 /  CBI  / 
News From China Brands turned out in force for the Mid-Autumn Festival on September 13. The big show on TV was CCTV’s gala variety show, exclusively sponsored for the sixth year by the aptly named Blue Moon laundry detergent brand. The brand introduced an upgraded product for the holiday, and gave viewers the opportunity to Read More

CCTV Partners with Baidu for Spring Festival Hongbao, Excludes Alibaba, Tencent

 /  News  / 
Chinese state broadcaster China Central Television (CCTV) has partnered with tech giant Baidu to distribute “red packets” during the world’s most-watched television show of the year—the Spring Festival Gala. Read More

Headlines From China: What’s Special About The Chinese New Year Gala?

 /  Chinasplaining  / 
Staged live on every Chinese New Year's Eve, the Chinese New Year Gala’s long-lived success can be attributed to the fact that it has become a ritual and tradition for many to watch the show on Chinese New Year's eve. Read More

Six Trends in Brand Integration for the Year of the Rat

 /  CBI  / 
Spring Festival marketing in China typically includes references to many of the deeply entrenched customs associated with the holiday, while also reflecting broader changes in social habits, consumption and technology that may conflict with and change those very traditions.  Read More

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