With TikTok now firmly entrenched in luxury’s marketing playbook, its Chinese counterpart, Douyin, is rising as one to watch. But brands should avoid a one-size-fits-all approach. Read More
Douyin is a crucial battleground for luxury brands trying to close the loop from buzz to sale. We break down the platform with case studies on brands like Loewe, Prada, Valentino and Burberry. Read More
Douyin is rapidly winning market share from rivals Taobao and Tmall. In the first three quarters of 2023, Douyin Beauty’s GMV climbed 44 percent YoY to $15.4 billion. Read More
"Special forces travel" is trending on Douyin, with young tourists packing their itineraries with as many experiences as possible. Discover the top five bloggers fueling China’s travel spree. Read More
Delve into the demographics and psychographics of male beauty consumers on Douyin to understand how brands can thrive on this burgeoning social commerce platform. Read More
To truly stand out in China, it's crucial for brands to carefully select the right social media platforms and take advantage of their innovative features. Read More
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